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Why Women

Financial planning and investing has historically been a man's game. But time's they are a-changing! Women today earn approximately 50% more advanced degrees than men1 and women are increasingly the breadwinners. A 2014 report to the White House on Women's Participation in Education and the Workforce found that women are the primary earners in nearly 3 out of 10 American households of dual-earning couples.2 While both men and women share many of the same financial concerns, women do have unique lifestyle issues that directly impact their financial needs. 


  • Women live longer, so their money needs to last longer. Even though women, on average, live five years longer than men3 and make up almost two-thirds of the population over the age 80,4 the average woman actually accumulates less money for retirement than the average man. Why?
    • Women have fewer years in the workforce.Taking time out to have children means fewer years to build up retirement funds in a 401(k) or other plan. It may also mean lower Social Security payments when they retire.
    • Women are much less likely than men to receive pension income in retirement (27.9% of women compared with 42.6% of men 65 and older), and for those who receive benefits, women’s annual benefits are two-thirds the amount received by men.5
  • Because they live longer, women are more likely to require Long Term Care. Unfortunately, health care costs have escalated beyond the point of affordability for most people. The national average cost of a year of nursing home care is nearly $94,200 today and round-the-clock home care can be more than that.6
  • Women earn less. Women’s earnings average $.77 for every $1 earned by men, according to the institute for Women’s Policy Research, April 2012.7

Given the unique needs of women today, it is surprising to see that the financial industry is still by and large a man's world. But, it doesn't have to be. It's time that women have access to financial advice just for them. It's time that women have a safe space to address their fears and concerns with other like-minded women. And it's time to provide women with content that they can understand, that's not meant to make them feel stupid or uncomfortable.

Gretchen Meyer Financial is providing a special experience just for women, because women are different, and they deserve it.

1 (The Rise of Women: The Gender Gap in Education and What It Means for American Schools, Russell Sage Foundation. Author’s compilation based on Snyder and Dillow, 2012)

2 Bureau of Labor Statistics; CEA calculations.

3 Life expectancy at birth is 76.2 years for men and 81.1 years for women, according to the National Vital Statistics Reports, Vol. 60, No. 4, January 11, 2012).

4 U.S. Census Bureau, 2006-2010 American Community Survey.

5 EBRI estimates of data from the Current Population Survey, March 2011 Supplement.

6 Based on the John Hancock 2013 Cost of Care Survey conducted by LifePlans, Inc.

7 Institute for Women’s Policy Research, “New Study: Men Earn More than Women within Nearly All the Most Common Occupations,” March 2012.